16 Corporate Woods Boulevard | Albany, New York 12211 | Tel: 518.437.1600

Fundamentals of Social Media Marketing

Available Dates: May 4, Jul 31, Sep 10, Nov 29
Class Length: 1 day
Cost: $299

Class Outline:

Unit 1: What is Social Media Marketing?
•Big Brands and Social Media
•Small Business and Social Media
•Social Media and You

Unit 2: Blogging
•Introduction
•History
•Protocol
•Platforms
•Content Strategies
•Building an Audience
•Takeaway Tips

Unit 3: Twitter and Microblogging
•Introduction
•History
•Protocol
•Clients
•Takeaway Tips


Unit 4: Social Networking
•Introduction
•History
•Protocol
•Facebook
•Linkedin
•Myspace
•Takeaway Tips

Unit 5: Media Sharing
•Introduction
•History
•Protocol
•YouTube
•Flickr
•SlideShare
•Takeaway Tips

Unit 6: Social News and Bookmarking
•Introduction
•History
•Protocol
•Digg
•Reddit
•Stumleupon
•Delicious
•Niche Sites
•Takeaway Tips

Unit 7: Ratings and Reviews
•Introduction
•History
•Protocol
•Yelp
•Other Sites
•Takeaway Tips

Unit 8: Forums
•Introduction
•History
•Protocol
•Research
•Engaging
•Takeaway Tips

Unit 9: Virtual Worlds
•Introduction
•History
•Protocol
•Second Life
•Takeaway Tips

Unit 10: Strategy, Tactics and Practice
•Introduction
•Monitoring
•Research
•Campaigns vs. Ongoing Strategies
•Integration
•Calls to Action
•Takeaway Tips

Unit 11: Measurement
•Introduction
•Metrics
•Goal Setting
•Software
•Takeaway Tips