16 Corporate Woods Boulevard | Albany, New York 12211 | Tel: 518.437.1600

Introduction to Google AdWords

Available Dates: Request Dates
Class Length: 1 day
Cost: $299

Class Outline:

This Google AdWords course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google AdWords tool. This AdWords Basic course will teach you how to leverage Google AdWords to best serve your online marketing needs. The unique feature of this Google AdWords training is that it includes hands-on interactive exercises empowering students to productively use Google AdWords on their own website right away.

Table of Contents:
Introduction to Online Marketing
Online Marketing Trends, A Historical Overview
Understanding Search Engine Marketing (SEM)
Advantages of SEM Over Other Marketing Methods
Snap-Shot of SEM Industry

Key Terminologies in SEM
Understanding SEM Lingo
Search Network
Content Network
Landing Page
Click through Rate
Ad Rank
Quality Score

Getting Started with Google AdWords
Introduction to Google AdWords
Scope of Google AdWords
Difference between Google AdWords and Google AdSense
Navigating Google AdWords
Introduction to Old and New AdWords Interface

Google AdWords Setup
Understanding the Account Setup Process
Understanding Account Structure
Ad Groups
Understanding Account Setting Options
Understanding AdWords Billing

Building Keywords Lists
Keyword Building Strategy
Creating Different Buckets of Keywords
Exploring Keyword Generation Tools
Understanding Keyword Match Type

Ad Campaigns in Google AdWords
Creating Ad Campaigns
Creating Ad Groups
Managing Ad campaigns and Ad groups

Creating Text Ads in Google AdWords
Key Strategies for Effective Ad Writing
Specifications for Ads Within AdWords

Tracking Ad Performance
Interpreting key Metrics Within Google AdWords
Testing Ad Performance
Generating Reports Within Google AdWords Report Center

Google Analytics and AdWords
Linking AdWords with Google Analytics
Leveraging AdWords Reports in Google Analytics
AdWords Campaign Report
Keyword Positions Report
Keywords Report
Filtering AdWords Related Data
Leveraging Goals and Funnels to Measure Conversion