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Google AdWords for Businesses

Available Dates: Request Dates
Class Length: 1 day
Cost: $299

Class Outline:

Description:
You will create an AdWords account, run an ad campaign, and track the performance of ads. This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service to clients.

Table of Contents:
Lesson 1: Examining the Fundamentals of Google AdWords
Topic 1A: Examine the Fundamentals of Online Advertising
Topic 1B: Examine the Fundamentals of Google AdWords
Topic 1C: Examine the Factors Influencing the Popularity of Ads

Lesson 2: Setting Up an AdWords Campaign
Topic 2A: Choose Keywords
Topic 2B: Examine Budget Planning in AdWords
Topic 2C: Examine Bidding in AdWords
Topic 2D: Create an AdWords Account
Topic 2E: Choose Placements for Advertisements
Topic 2F: Create Billing Information

Lesson 3: Managing AdWords Campaigns
Topic 3A: Examine AdWords Account Management Tabs
Topic 3B: Use AdWords Tools

Lesson 4: Tracking the Performance of Ads
Topic 4A: Split Test the Ads
Topic 4B: View the Quality Score of Ads
Topic 4C: Track AdWords Conversions
Topic 4D: Generate Performance Reports for Ads
Topic 4E: Link an AdWords Account to a Google Analytics Account