16 Corporate Woods Boulevard | Albany, New York 12211 | Tel: 518.437.1600

Google Analytics

Available Dates: Request Dates
Class Length: 2 day
Cost: $699

Class Outline:

Description:
This Google Analytics class is designed to provide you with in-depth knowledge about various features available in Google Analytics tool and how to leverage them to best serve your business needs. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away. This Google Analytics class is targeted toward web designers, web analysts, online marketers, and general business people.

Table of Contents:
Overview and Background of Web Analytics
Introduction to Web Analytics
Why Learn Web Analytics: Analytics vs. Reporting
Fundamentals of Web Analytics

Introduction to Google Analytics
Basics of Google Analytics
Getting Started with Google Analytics
Access Management

Reports in Google Analytics
Introduction to Reports in Google Analytics
Understanding the Report Layout
Exporting Your Data from Google Analytics
Digging into Reports
Visitors Report Demystified
Traffic Sources Report Demystified

Understanding Filters in Google Analytics
Introduction to Filters
Overview of Different Types of Filters

Goals in Google Analytics
Introduction to Goals
Configuring Goals
Analyzing Goals Using Standard Reports

Funnels in Google Analytics
Introduction to Funnels
Building a Funnel in Google Analytics
Funnel Virtualization Report

Integrating Google Analytics with Google AdWords
Tracking Online Marketing Campaigns through Google Analytics