E-Biz+
Class Outline:
Description:
This course is aimed at people who are preparing for CompTIA's e-Biz+ Certification exam. It covers the full range of skills and concepts students need to know to conduct business on the internet. Students write vision and mission statements for their E-Business as well as perform a market analysis to help shape their E-Business plan. Students describe and explain the main differences between E-Commerce and E-Business. The security risks inherent in E-Business are fully covered.
Table of Contents:
Unit 1 : E-Business basics
Topic A: E-business
A-1: Discussing e-business
A-2: Discussing the value of e-business
A-3: Identifying e-business model types
Topic B: Bricks vs clicks
B-1: Discussing virtual companies and hybrids
B-2: Identifying key drivers of e-business
Topic C: The Internet as the backbone
C-1: Discussing the Internet
C-2: Discussing Internet terminology and resources
Unit 2 : Customer Relationship Management (CRM)
Topic A: Electronic Customer Relationship Management (E-CRM)
A-1: Discussing CRM
A-2: Discussing the implementation of E-CRM
A-3: Discussing customer analysis and profiling
Topic B: Marketing campaign management
B-1: Discussing competitive differentiation
B-2: Discussing Internet marketing tools and technologies
B-3: Discussing marketing campaign management
Topic C: Relationship optimization
C-1: Discussing consumerism and communities of interest
C-2: Discussing personalization and international localization issues
C-3: Discussing CRM and user interface
Topic D: E-CRM continuum
D-1: Discussing data storage and analysis
D-2: Discussing access and E-CRM drivers
D-3: Discussing e-service and CRM project types
Unit 3 : E-commerce
Topic A: An introduction to e-commerce
A-1: Discussing traditional models and success factors in e-commerce
Topic B: The e-marketplace and electronic purchasing
B-1: Discussing the role of intermediaries
B-2: Discussing channel conflict
B-3: Discussing electronic purchasing
Topic C: Security
C-1: Discussing security in e-commerce
C-2: Discussing encryption technologies
Topic D: Facts about e-commerce
D-1: Discussing facts about e-commerce
Unit 4 : Supply Chain Management (SCM)
Topic A: Introduction to SCM
A-1: Discussing Supply Chain Management
A-2: Identifying trading partners
A-3: Discussing synchronization of the supply chain
Topic B: Supply chain models
B-1: Discussing supply chain models
B-2: Discussing supply chain portals and strategies
Topic C: SCM technology
C-1: Discussing technologies
C-2: Discussing VPNs and extranets
C-3: Discussing XML
Topic D: Automating logistics
D-1: Discussing logistics automation
Unit 5 : Infrastructure Management (IM)
Topic A: About Infrastructure Management (IM)
A-1: Discussing infrastructure management
A-2: Discussing business process analysis and systems architecture
A-3: Discussing systems technology
A-4: Discussing database architecture and enterprise development model
Topic B: Increased management and maintenance
B-1: Discussing performance management and monitoring
B-2: Discussing database administration and content management
B-3: Discussing network and information security
B-4: Discussing security
Topic C: Disaster planning
C-1: Discussing disaster planning
Unit 6 : E-business management
Topic A: E-business strategy, design, and planning
A-1: Discussing e-business approach
A-2: Discussing success factors for e-business initiatives
Topic B: Development and implementation issues
B-1: Discussing RAD and BPR
B-2: Discussing rollout methods
Topic C: Legal and regulatory issues
C-1: Identifying regulatory issues
C-2: Discussing legal and regulatory issues
Objectives:
-Discuss the concept of e-business, hybrids, key e-business drivers, and the Internet and its basic terminology.
-Discuss E-CRM, the CRM model, profiling tools, marketing campaign management, Internet marketing tools and technologies, relationship optimization, and the E-CRM continuum.
-Describe electronic commerce, e-marketplace, electronic purchasing, e-commerce security issues, Internet fraud issues, and compare leading companies in the field of e-commerce.
-Describe SCM, list and compare the various supply chain models, define and describe various SCM technologies, and describe logistics automation.
-Discuss Infrastructure Management, planning, coordination, management and maintenance of Infrastructure Management, and disaster planning.
-Discuss e-business strategy, design, planning, development, and implementation issues, and legal and regulatory issues.